Alibaba announced that it has signed a memorandum of understanding for a new investment in Korean action film Real. The investment will give Alibaba Pictures the right to operate marketing, including advertising, brand licensing and e-commerce development according to the company. In the coming film, well-known Korean superstar Soo-hyun Kim will play an ambitious and ruthless swindler who establishes an empire of casinos and hotels. 

The deal was follows Alibaba’s investment in Paramount’s Mission: Impossible, Rogue Nation in June this year, which set a record as the highest grossing 2D Hollywood movie ever. 

Zhang Qiang, CEO of Alibaba Pictures said, “We’re investing in Real because the Korean film industry is arguably the most influential creatively in the region at present and the hugely popular Kim Soo-hyun is the embodiment of that. We aim to support regional movie making in Asia, as well as bigger Hollywood movies.” 

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com