Alibaba Group revealed its retail plans for the 2015 Single’s Day Global Shopping Festival this Tuesday, hoping to top their record breaking 2014 sales by inviting thousands of brands to participate in the festival. The shopping holiday, held on the 11th of November, is China’s largest sale day for e-commerce platforms.

Last year Alibaba recorded a record $9 billion USD in sales through its payment service, Alipay, during the one-day holiday. 

Alibaba launched the Chinese Singles day sale in 2009 as a novel sales holiday to oppose Valentines day. Since then it has extended into a sales festival that spans most of China’s major e-retail platforms. Last year Alibaba Chairman Jack Ma proclaimed 2015 would be the “year of globalization” for Ali’s e-commerce platforms, hoping to extend the sale day internationally.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com