DJI, the world’s largest commercial drone maker, is ready to bank on China’s mainstream consumers, opening their first flagship store in Shenzhen where the company was founded in 2006. 

The new store will open in a Shenzhen shopping centre before the end of the year, with an approximate floorspace of 800 square meters. 

DJI will use the store to market to buyers who haven’t had experience with drones before, signaling their faith in a mainstream local market. However the company continues to primarily sells their drones online, with most revenue coming from overseas.

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Cate Cadell

Cate is a tech writer. She worked as a journalist in Australia, Mongolia and Myanmar. You can reach her (in Chinese or English) at: @catecadell or catecadell@technode.com