High speed internet and a boom in investment saw South Korea’s game industry explode into a multi billion dollar industry, but now the titans behind the country’s gaming unicorns are turning their attention to a new challenge: digital parenting.

Among the 10 South Korean unicorns in 2014, 40% of them were game companies, mostly founded in early 2000s, including Nexon, SmileGate, Com2US and NCSOFT. The game developers who used to work in these game companies now are married with kids, and are using gamification to tackle early learning.

When the child of a former NCSOFT developer and designer couple was born, the baby had difficulty in hearing and eating with a high risk of developmental delay in the future.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com