Alibaba’s Finance Arm Looks To Invest In Caixin

Just over two months ago Alibaba agreed to acquire Hong Kong’s flagship English language daily, the South China Morning Post, and now it appears the media spending spree isn’t over.

In a statement on Wednesday, Caixin Media Company Ltd., the well-known publisher of Chinese finance magazine Caixin, revealed they were in talks with new investors. Sources cited by the Wall Street Journal say the talks are indeed with Alibaba’s financial arm, Ant Financial.

Caixin’s statement notes that the potential partner will not “violate Caixin’s editorial independence,” and that no concrete terms have yet been laid out.

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