Israel-based RideOn makes augmented reality goggles for skiing, founded by two Israelis who spent 13 years working on jet-pilot and inertial systems.

“We are outdoor enthusiasts, including skiing, sailing, aviation and scuba diving. We wanted to take the concept from the rigid defense industry and make something fun,” Tomer Cohen, COO of RideOn said to TechNode during the Asia Hardware Battle 2016. “Today, everyone is betting on Virtual Reality. We wanted to tackle Augmented Reality in a fun way, so that people can come together and play with it.”

RideOn goggles allows skiers to find their locations on the map instantly, and quickly contact friends when they get separated. The goggles features four functions, including maps, communication, music, and video recording by rotating their head to select icons fixed to the sky.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com