How Korean Startups Use Tech Tools To Raise Political Awareness

South Korea has parliamentary elections on April 13th, and these startups are helping to better inform voters and encourage voter participation by leveraging the nation’s mobile-savvy citizens.

South Korea’s voter turnout stood at a record of 75.84% in 2012, when Park Geun-hye won the presidential elections. The country now has 21 parties on proportional representation, which makes it more confusing for voters to choose candidates and supporting parties.

Political candidate database platform MyCandidates details data on every candidate in the Korean congressional election to help Korean citizens get to know their candidates better. MyCandidates founder Rebekah Kang attended campaigns in 2010 to help a family member campaign for council election, when she observed that voters appeared apathetic and alienated from candidates. She founded MyCandidates to narrow the gap.

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