Xiaomi rolled out an ad platform named Xiaomi Marketing yesterday, a service that grants clients access to over 100 million Xiaomi users, said the company.

Based on big data, the platform will provide ad distribution, marketing and branding services for customers to reach audiences through the company’s Android-based firmware MIUI, Xiaomi’s app store, browser, news app, a theme market and other Xiaomi-backed apps. The ads will reach users across platforms from Xiaomi’s smartphones, tablets to smart TVs.

The company said advertisement will become a main revenue source in their future.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.