Chinese tech giant Tencent is making good on its word to boost its advertising business and offer advertisers more refined targeting tools.

On Wednesday, Tencent and AppsFlyer, a mobile marketing analytics and attribution platform, jointly announced a strategic partnership that would let app marketers outside of China access real-time analytics to Tencent Social Ads for the first time ever.

“In today’s increasingly competitive landscape, app marketers need deep insights about the performance of their install campaigns more than ever,” said Canny Lau, Product Manager at Tencent Social Ads, in a press release.

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Eva Xiao

Eva Xiao is a tech reporter based in Shanghai. Contact her at eva.xiao@technode.com or evawxiao (wechat & twitter).