Alibaba Pictures, the film and entertainment arm of Alibaba Group, has invested in Irish movie data startup Showtime Analytics, through its cinema ticketing system subsidiary Yueke (aka Finixx). The tie-up will see Showtime and Finixx collaborate to develop products specific to the Chinese cinema industry, the company noted.

Founded in 2014, Showtime Analytics provides data analytics products and services to cinema owners and film distributors, allowing them to collate, analyze and visualize their operational data in real time to deliver insights that drive improved business performance. The Irish company now employs 30 full time staff.

Yueke is a leading cinema ticket software system service in China, where its Finixx system serves more than 2,000 theatres and more than 30 third online movie-ticketing platforms, include QQ Movie Ticket, WeChat Movie Ticket, Alipay, Mtime, Gewara and Maoyan. Alibaba Pictures fully acquired the company for 830 million RMB (around 120 million USD) in 2015.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.