Editor’s note: A version of this post first appeared on WalktheChat’s website. WalktheChat specializes in helping foreign organizations access the Chinese market through WeChat, the largest social network on the mainland.

WeChat analytics company Newrank released data from a survey of 1,032 zimeiti (自媒体 or self-media in English) in China. Some of the interesting findings include:

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WalktheChat

WalktheChat specializes in helping foreign organizations access the Chinese market through WeChat, the largest social network on the mainland. Visit them at walkthechat.com