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6 examples of successful Douyin marketing campaigns

Where did the last hour go? You notice you are scrolling through a feed again, with no memory of opening the app. A cute puppy on Douyin grabbed your attention, bringing a burst of happiness so brief it’s addictive. Conveniently you swiped up to a bottomless feed of 15-second videos, from people (often attractive young females) eating/making food, doing passionate ... Read More The post 6 Examples of Successful Douyin Marketing Campaigns appeared first on WalktheChat .

Tencent

Tencent’s impressive financial growth leaves room for uncertainty

Tencent released it’s Q1 2018 financial earning ending on 31 March 2018. Here are some highlights: 65% rise in net income to RMB 23.97 billion, and 48% rise in revenues to RMB 73.53 billion, both powered by games, ads, and cloud service WeChat MAU grow 10.9% YoY to 1.04 billion Gaming remains the engine of the company, RMB 21.7 billion ... Read More The post Tencent’s impressive financial growth leaves room for uncertainty appeared first on WalktheChat .

The Top 5 WeChat mini games – A simple guide to building the best games on WeChat

Here are the top 5 WeChat Mini Games that are played by the most friends on my WeChat.We analyze these games and summarize how you can build the most popular games on WeChat. According to WeChat’s data, by April 27 (22 days after the release of WeChat Mini Games) the number of games available had already reached 300. The biggest ... Read More The post The Top 5 WeChat Mini Games – a simple guide to building the best games on WeChat appeared first on WalktheChat .

unicorn

Study of 151 Chinese unicorns shows Beijing #1 city for startups

A unicorn is a privately held startup company valued at over $1 billion. Although the term was coined in order to express the rarity of such companies, they are getting more common, especially in China. Let’s study unicorns in one of their most common habitats. Some of the highlights: Most of Chinese unicorns are located in Beijing (66 out of ... Read More The post Study of 151 Chinese Unicorns shows Beijing #1 City for Startups appeared first on WalktheChat .

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