Chinese internet giant Alibaba recently announced that it plans to pour RMB 1 billion into mobile gaming distribution through its gaming unit Ali Gaming (阿里游戏) this year, in its renewed efforts to boost its presence in the booming gaming sector, local media is reporting (in Chinese).

The move came just days after the internet behemoth announced a strategic partnership (in Chinese) with its nearly half-owned film unit Alibaba Pictures to integrate its cultural and entertainment resources.

Alibaba’s gaming unit plans to invest RMB 1 billion to build a sound IP gaming ecology, together with the company’s literature unit Alibaba Literature, film unit Alibaba Pictures and video streaming unit Youku Tudou. In China’s entertainment arena, “IP”, short for intellectual property, refers to popular online novels or game titles that can be adapted to potentially successful TV dramas, or vice versa.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Sheila Yu

Sheila Yu is a Shanghai-based technology writer. She brings readers the biggest news from Chinese language tech media. Reach her at sheila@technode.com.