Editor’s note: This was contributed by Carol Fairbanks, a freelance writer with great experience in SEO. She is currently employed with Vancouver SEO

Most people assume that all SEO campaigns should be aimed at Google. Many search engines tend to follow their example and update their website ranking algorithms after Google has updated theirs. However, Google is not the most popular search engine in China, and it has only around 4% of the market share there. The most popular search engine in China is Baidu, with around 80% of the market share. In recent years, China has passed Japan and is the second largest global market, which means that it would be a mistake for a business to ignore it. Optimizing a site for Baidu has some similarities to the methods used for Google but it also has some notable differences as well.

ICP Record

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