Shunya International Brand Consulting (宣亚国际), an A-share listed communications agency, has announced that they are purchasing at least 50% of Inke (映客), China’s leading live streaming service.

Shunya’s announcement said that the deal would involve transactions of shares held by the founding team, staff and investment institutions. The firm added that deal will be conducted in cash and deal will be concluded within a month. No further details on the shares involved in this deal were revealed. They have also told local media that “. . . Inke’s model is facing great challenges and it needs a capable partner to push its enterprise-facing businesses.”

Shunya offers various communication solutions, including digital power compartment, brand-wide communication, public relations, advertising, experiential marketing, data marketing, and other business solutions.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.