One of China’s biggest live streaming platforms applies for listing in Hong Kong
Popular live streaming platform Inke (映客) has submitted its first edition of an IPO prospectus to the Hong Kong stock exchange. The company didn't indi…
Tag: Inke
Inke announces RMB 240m in profit, now controlled by brand consulting company
Popular live streaming platform Inke announced that it has recorded 240 million RMB ($36.6 million) in profit in Q1 2017 (in Chinese), showing that it …
Lessons from failed influencer campaigns in China
Internet celebrities or wanghong (网红) are often seen as the golden ticket to promote your brand, but forget not, wanghong campaigns may fail if they ar…
A brand consulting company is buying one of China’s biggest live streaming platform
Shunya International Brand Consulting (宣亚国际), an A-share listed communications agency, has announced that they are purchasing at least 50% of Inke (映客)…
[Discover China’s Next BAT] 8 rising stars, part 1
This is the third post in our series: Discover China’s Next BAT, where we will go over the potential tech giants that are leading China’s IT industry. …
10 live-streaming apps luxury brands need to know in 2017
Editor’s note: A version of this post first appeared on Jing Daily, the leading digital publication on luxury consumer trends in China. From Papi J…