Editor’s note: A version of this post first appeared on Yicai Global, the English-language financial news service of Shanghai Media Group. Yicai Global is one of just two dedicated Chinese news feeds connected to the Bloomberg terminal.

China’s smartphone maker Vivo will become an official sponsor of the FIFA World Cups 2018 and 2022 to be held in Russia and in Qatar, respectively, announced Fédération Internationale de Football Association (FIFA) and mobile phone maker Vivo Mobile Communications Co. in a press conference in Beijing yesterday.

As the sponsor, Vivo’s logo will appear during World Cup finals on pitch advertising boards, match tickets, press conference backdrops and other key occasions. FIFA will also arrange special marketing activities for Vivo, such as inviting fans to test use Vivo phones for taking photos during pre-match warm-ups. Vivo will also gradually introduce customized FIFA World Cup phone products.

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Yicai Global

Yicai Global is the English-language financial news service of Shanghai Media Group and is one of just two dedicated Chinese news feeds connected to the Bloomberg terminal.