John and Matthew talk with Dannie Li, an analyst at China Tech Insights, about China’s internet celebrities, including:
  • Differences between wanghong (网红) and KOLs/influencers
  • A brief history of the wanghong industry
  • Why they’ve become so popular (hint: Taobao ain’t that easy)
 Podcast information
 China Tech Talk is a TechNode x ChinaChannel co-production
John Artman, outgoing EIC of TechNode

John Artman

John Artman is the Editor in Chief for TechNode, the leading English information source for news and insight into China’s tech and startups, and co-host of the China Tech Talk podcast, a regular discussion...

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