John and Matthew talk with Dannie Li, an analyst at China Tech Insights, about China’s internet celebrities, including:
  • Differences between wanghong (网红) and KOLs/influencers
  • A brief history of the wanghong industry
  • Why they’ve become so popular (hint: Taobao ain’t that easy)
 Podcast information
 China Tech Talk is a TechNode x ChinaChannel co-production

John Artman is the Editor in Chief for TechNode, the leading English information source for news and insight into China’s tech and startups, and co-host of the China Tech Talk podcast, a regular discussion...

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