Opportunities for offline retailers have arrived in China, but don't rush
Anyone who has been to a tier-1 Chinese city will probably have come across the…
Weibo Stories: The good, the bad, and the ugly
Editor's note: A version of this by Lauren Hallanan first appeared on the…
Top web celebrity Zhang Dayi reveals her key to business success
Editor’s note: A version of this post by Yiling Pan first appeared on Jing…
The ugly truth behind China's live streaming mills
Editor’s note: A version of this post by Yiling Pan first appeared on Jing…
China Tech Talk 10: [Interview] Influencers in China and the future of brands with Elijah Whaley
John and Matthew talk with Elijah Whaley, Chief Marketing Officer for ParkLU,…
China's dancing grannies are driving a tech boom
In China, they rule the streets. Dancing grannies can be seen in parks and…
Lessons from failed influencer campaigns in China
Internet celebrities or wanghong (网红) are often seen as the golden ticket to…
[Podcast] China Tech Talk 08: How Chinese internet celebrities are taking over e-commerce
John and Matthew talk with Dannie Li, an analyst at China Tech Insights, about…
6 things you didn't know about Taobao live streaming
Taobao's live streaming function has become the main platform for internet…
Fashion influencers in China: A new force for retail
Editor's note: This article by Dannie Li first appeared on China Tech Insights,…