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Opportunities for offline retailers have arrived in China, but don’t rush

Anyone who has been to a tier-1 Chinese city will probably have come across the long queues in front of stores throughout the city. People call them “wanghong” (网红) stores, borrowing the Chinese term for internet celebrities to illustrate the businesses’ offline virality. “There’s not much innovation coming out of the online retail space anymore,” Partner at Sequoia Wang […]