Opportunities for offline retailers have arrived in China, but don’t rush
Anyone who has been to a tier-1 Chinese city will probably have come across the long queues in front of stores throughout the city. People call them “w…
Tag: wanghong
Weibo Stories: The good, the bad, and the ugly
Editor's note: A version of this by Lauren Hallanan first appeared on the PARKLU blog. PARKLU is a digital platform that helps brands find, collaborat…
Top web celebrity Zhang Dayi reveals her key to business success
Editor’s note: A version of this post by Yiling Pan first appeared on Jing Daily, the leading digital publication on luxury consumer trends in China. …
The ugly truth behind China’s live streaming mills
Editor’s note: A version of this post by Yiling Pan first appeared on Jing Daily, the leading digital publication on luxury consumer trends in China. …
China Tech Talk 10: [Interview] Influencers in China and the future of brands with Elijah Whaley
John and Matthew talk with Elijah Whaley, Chief Marketing Officer for ParkLU, about: Why big ad agencies are failing to keep up How content is …
China’s dancing grannies are driving a tech boom
In China, they rule the streets. Dancing grannies can be seen in parks and plazas across the country, waving their hands to the blaring beats of EDM-in…
Lessons from failed influencer campaigns in China
Internet celebrities or wanghong (网红) are often seen as the golden ticket to promote your brand, but forget not, wanghong campaigns may fail if they ar…
[Podcast] China Tech Talk 08: How Chinese internet celebrities are taking over e-commerce
John and Matthew talk with Dannie Li, an analyst at China Tech Insights, about China's internet celebrities, including: Differences between wanghon…
6 things you didn’t know about Taobao live streaming
Taobao's live streaming function has become the main platform for internet celebrities (网红 wǎnghóng in Chinese) to monetize their fanbase. Recording 1…
Fashion influencers in China: A new force for retail
Editor's note: This article by Dannie Li first appeared on China Tech Insights, an English research unit affiliated to Tencent’s Online Media Group. …