Pan Jie sports waist-length brown hair and a pair of black and red patterned high heels on stage for the “E-Sport Entrepreneurship” panel at TechCrunch Shenzhen. Subverting the video gamer stereotype, the petite Pan Jie was the co-founder of DotA team 7L, who beat countless others to become one of the top two ranked teams in China from 2007 to 2009, when it was active.

Better known as her online alias Ruru, Pan Jie has since gone on to become the CEO of LGD Gaming, one of the oldest and largest professional e-sport clubs in China. In May this year, LGD Gaming completed RMB 30 million Series A. With investor backing, LGD Gaming has ambitious plans to construct an e-sport ecosystem, from training colleges to e-sport services and entertainment destinations.

While in conversation with TechNode journalist Li Motian at the TechCrunch panel, Pan Jie shared with the audience her beginnings in the industry, the challenges she has faced and her outlook on the future of e-sports.

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Linda Lew

Linda Lew is a Beijing-based journalist who covers technology, start-ups and business in China. You can reach her at lindalew at aliyun dot com.