Top web celebrity Zhang Dayi reveals her key to business success

Editor’s note: A version of this post by Yiling Pan first appeared on Jing Daily, the leading digital publication on luxury consumer trends in China. 

China’s top web celebrity Zhang Dayi is finally coming into her own. Zhang, who first opened a store, “The Wardrobe I like”, on Taobao in the summer of 2014, was the first seller on the Chinese e-commerce platform to break the 100-million-yuan record (roughly $15 million). That happened during last year’s Singles’ Day, Alibaba’s signature shopping event.

Now, Zhang, who is among the legions of China’s wanghong (网红, as web celebrities, are referred to in Chinese slang) and who started off selling girly dresses inspired by young Japanese models, is being looked to for her acumen at running one of the most successful online shops in China. On July 19, she gave a highly informative and revealing personal interview to Women’s Wear Daily (WWD), the details of which are worth a closer look.

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