Behind the scenes of Tmall’s brand flagship stores and the Taobao Partner program

With surging demand for foreign products from Chinese consumers, China is projected to become the world’s largest cross-border e-commerce market by 2020, according to China Internet Watch. Over the last decade, Alibaba created not only an e-commerce ecosystem on their own but also an ecosystem of business solution providers for foreign brands that want to tap into China’s massive shopping market.

If a brand is targeting Alibaba’s B2C platform Tmall to sell their products, then chances are that they set up their own online store or they asked a TP (淘拍档, Taobao Partner or Tmall Partner) to run their e-commerce business in China.

TP is an online service provider that collaborates with brands, especially those who lack online resources, to open and operate brand’s official online stores through major Chinese market places such as Tmall, JD, and Vipshop.

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