JD has struck another partnership to shift more of its goods, this time allowing hundreds of millions of users of Qihoo 360’s applications to make purchases without having to leave the program they’re in.

This follows less than two weeks after JD’s last similar partnership with Baidu after similar arrangements with Tencent and Toutiao. As the announcement puts it so chillingly:

But isn’t Qihoo 360 an anti-virus company? While Qihoo 360 started out in internet security, over the years it has developed new features. It now runs China’s second most popular search engine, 360 Search (So.com), which makes up around 14% of search inquiries. It also has the 360 Secure Browser which is used by more than 400 million people per month, plus the popular mobile security app 360 Mobile Security. All in all, quite a significant marketplace for JD, China’s largest retailer.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Frank Hersey

Frank Hersey is a Beijing-based tech reporter who's been coming to China since 2001. He tries to go beyond the headlines to explain the context and impact of developments in China's tech sector. Get in...