Alibaba has marked another milestone in its globalization drive: the e-commerce giant signed this Wednesday a strategic partnership with Mexico to bring Mexican products and services, especially from small-and mid-sized enterprises, to its marketplaces.
According to the memorandum of understanding, Alibaba will create a special program specifically for Mexico to benefit from the company’s business-to-business trading platform Alibaba.com. In addition, Alibaba will share best practices in the operation of its logistics and payment platforms so that Mexican companies might bolster their cross-border e-commerce operations, as well as attract Chinese tourism to Mexico.
Alibaba said it would also provide training in the kinds of analytics that have driven consumer insight and product innovation in the Chinese market.
“Alibaba is committed to inspiring, motivating and enabling SMEs from around the world to grow and thrive through e-commerce and the use of technology,” Alibaba Group Executive Chairman Jack Ma said. “We are delighted to help promote cross-border trade with Mexico through this MOU.”
For Chinese online buyers, the world is just one click away since cross-border e-commerce is in full swing in the Middle Kingdom. As a pioneer in this trend, Alibaba has been laying out in the sector as early as 2014 with the launched of dedicated channel Tmall Global to tap the rising demand of domestic customers for international products. Through partnerships with different countries, curated shopping sites or “pavilions” on Tmall Global are set up to sell popular products and specialties from selected companies to Chinese mainland customers.
After inking partnerships with countries in East Asia, North America and Europe, Alibaba is gradually expanding its focus to Latin America. This is the third MOU that Alibaba has signed with a government in Latin America. In May, the company agreed to help bring food and wine from Argentina to China, while a partnership with Brazil’s national postal service, Correios, was signed in in 2014.