Group-purchasing, ride-hailing, VR/AR, shared spaces, bike-rental… New trends or verticals continue to emerge in China’s tech world. Some will blossom, some will perish, but everything could happen really fast. Unfortunately, startups that are targeting at China’s “dama” (大妈) fall in the second category. Only three or four firms are still in the business while a majority of their peers either shift focus or collapsed, local media reported.

The apps for square dancing, the unarguably favorite pastime of Chinese dama, began to flourish in 2015. Over the past two years, over 60 startups entered this field. At its peak, apps that boast hundreds of thousands of downloads like Tangdou, Jiuai (就爱) and 99广场舞 began to emerge. Most adopt various means to commercialize the business, from ads, travel, e-commerce to offline events. The live streaming boom also penetrated square dancing app sector, but it’s difficult to keep the users due to sophisticated operations.

A CNNIC report shows that Chinese netizens aged above 60 years totaled 36 million, accounting for 4.8% of China’s 751 million internet users.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.