New Retail is the trend in China right now. Before November 11st Singles’ day, a day when Chinese spends the most in a year, Chinese e-commerce titan Alibaba flexed its muscles on both online and offline channels. We will tell you four destinations in Shanghai that you can visit to get a glimpse of China’s fast changing retail stores.

Address: 777 Wanrong Road, Daning Music Plaza, B1
Chinese address: 万荣路777号大宁音乐广场B1层

Alibaba’s pilot project for new retail, Hema integrates the online and offline shopping experience by combining three places: supermarket, warehouse, and dining place into one place. Hema store, that much looks like a mart and a food court, is the warehouse and fulfillment hub.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com