China is arguably the world’s largest manufacturing center for smart devices thanks to the quick rise of hardware hubs like Shenzhen. Groups of foreign entrepreneurs come to the country in search of more affordable parts, efficient manufacturers, cheap labor, crowdsourcing, and the vibrant startup community. But even though their products are manufactured here, it is still a daunting task when they try to sell them in China, a market too large for startups to ignore.

Compared with overseas markets, online marketing in China is more segmented, complex and unpredictable. Even Hover Camera, a drone maker founded by a Chinese team, ran clueless when tapping local market after initial success overseas. “So that’s why they choose to work with VeeShop,” Wendy Wang, founder and CEO of the firm, told TechNode.

VeeShop partners with international smart hardware makers to bring exclusive and high-end products to China via its community of gadget fans by matching key opinion leaders (KOLs) and leveraging online and offline distribution channels.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.