China’s online education industry has witnessed robust growth over the past few years and shows no signs of slowing down. The sector had attracted a user base of 144 million by June 2017, up 22% year-on-year.

This obvious change in learning habits brings about big opportunities for online education companies, especially those focused on the K-12 sector. Compared with traditional offline schools, online classrooms have a broader student base and lower operating costs. This means easier access to high-quality courses given by reputable teachers, flexible tutoring time, and more affordable fees. Given these benefits, it’s no surprise that K-12 recorded such a quick boom among China’s education-obsessed parents and academically stressed teenagers.

Venture capitalists have also made their move to tap this prosperous market. In the first eleven months of 2017, 40 K-12 edtech startups raised a more than RMB 6 billion combined, including investments from top venture capital firms such as Sequoia China, Matrix China, IDG, ZunFund, and more.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.