Stories and characters, such as Harry Potter or Mulan, can link people from different backgrounds and across borders, build up trust and lead mankind in the right direction, says Cheng Wu, Vice President at Tencent. He believes China should contribute more to the existing pool of the influential intellectual property (IP) with Tencent’s help. Cheng also cited Tencent CEO Pony Ma’s proposals to China’s National People’s Congress to develop IPs that have Chinese “special characteristics”.

“IP is the core strategy of the pan-entertainment industry. It can refer to anything that’s followed and admired by people, such as a celebrity, comic book character, a story, a game, a cartoon, or TV series,” Cheng explained at a Tencent conference back in 2014 when the concept of IP was still new for the content industry. Since then, Tencent’s notion of IP hasn’t changed and now the social and entertainment giant is developing more Chinese IPs.

The company released its vision of the future content industry at its first Neo-Cultural Creativity Conference in late April, Beijing. It wants to tell more China stories and expand corporations in the international markets. More specific plans consist of developing intellectual properties from home and abroad and cooperating with production teams across borders.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Jiefei Liu

Jiefei Liu is a Beijing based tech reporter. She focuses on the union of tech and content creation and loves agriculture. You can write to her at Jiefei@technode.com