Editor’s note: A version of this post first appeared on WalktheChat’s website. WalktheChat specializes in helping foreign organizations access the Chinese market through WeChat, the largest social network on the mainland.

Where did the last hour go? You notice you are scrolling through a feed again, with no memory of opening the app.

A cute puppy on Douyin grabbed your attention, bringing a burst of happiness so brief it’s addictive. Conveniently you swiped up to a bottomless feed of 15-second videos, from people (often attractive young females) eating/making food, doing passionate lip-syncs and comical dances, shopping, and holding some more puppies.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

WalktheChat

WalktheChat specializes in helping foreign organizations access the Chinese market through WeChat, the largest social network on the mainland. Visit them at walkthechat.com