Tips for original content creators on WeChat is back on both iOS and Android after the WeChat team reached an agreement with Apple. The tips will go directly to the author of the individual piece or article, not to the public account itself. Tencent blocked the function in the iOS version of WeChat in April 2017 after Apple found it was at odds with its in-app purchasing rules.

Given the huge sums of money given to popular live streamers, this could prove highly lucrative to content creators. Tencent itself has recently been pushing content creation hard across its many divisions.

WeChat users will find an orange button at the bottom of the content page with a thumbs up symbol and “Like the author” (our translation of “喜欢作者”, the English wording is not available yet). Readers can enter any amount they wish, with a few suggested amounts as buttons.

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Frank Hersey

Frank Hersey is a Beijing-based tech reporter who's been coming to China since 2001. He tries to go beyond the headlines to explain the context and impact of developments in China's tech sector. Get in...