Why recent updates to WeChat’s Subscription Account change everything

Editor’s note: A version of this post first appeared on WalktheChat’s website. WalktheChat specializes in helping foreign organizations access the Chinese market through WeChat, the largest social network on the mainland.

WeChat just modified the format of the “subscription folder”. Why is it game changing?

This change of the display of the subscription account messages transforms what used to be a list of accounts into a more “Facebook-style” newsfeed.

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