China’s leading short video platform Douyin is reported to launch its official digital marketing matching service for key opinion leaders (KOL) and businesses: the Star Map Platform (星图平台).

With the platform, KOLs and business owners asking and offering similar prices for a marketing project will be matched. However, details of the Star Map Platform have not yet been revealed.

This is not Douyin’s innovation. Kuaishou, one of Douyin’s rivals, already has a deal taking (接单) function available for KOLs. Additionally, China’s Twitter-like Weibo also has a Mini Task (微任务) function.

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Runhua Zhao

Runhua Zhao is a technology reporter based in Beijing. Connect with her via email: runhuazhao@technode.com