SoftBank-backed Appier acquires Indian martech startup – Tech in Asia

What happened: Appier, a leading AI solution provider based in Taiwan, has acquired Indian content marketing startup Qgraph for an undisclosed amount. The two also announced on the same day the launch of AIQUA, a new automated content marketing platform that they jointly built after the acquisition that took place earlier this year. The platform, now available across the Asia Pacific, aims to help companies better engage their users with AI-based messages across channels.

Why it’s important: Founded in 2012, Appier now operates in over 14 markets in Asia and claims to serve over 1000 global brands. The acquisition of Qgraph not only adds capability to Appier’s existing products line but also helps the company consolidate its business in Asia. Appier’s AI technology has attracted some big-name investors including Sequoia, Japan’s Softbank, and Korea’s Line and Naver.

Nicole Jao is a reporter based in Beijing. She’s passionate about emerging trends, news, and stories of human interest within the world of technology. Connect with her on Twitter or via email:

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