The success of the newly-listed e-commerce platform  Pinduoduo seems to have alerted other established online shopping platforms. Alibaba’s mobile payment application Alipay has quietly launched a new group buying function together with its online shopping platform Taobao. Alibaba is hoping to catch up with the trend of social media-enabled group buys at low prices which made Pinduoduo one of its most notable rivals.

The new function named Pintuan (拼团) is located at the bottom of Alipay’s homepage, where users can access daily deals ranging from groceries to electronic devices. The function was launched in late July and it is still in beta testing.

Alipay is not the first one to go after Pinduoduo’s group buying market. Netease set foot in the similar business in 2017 but the merchandise it offers targets much wealthier groups. Taobao’s main rival JD.com launched a group buying function in June. JD’s group buying slogan is “Low prices don’t mean low quality” which seems to be mocking Pinduoduo’s counterfeit problems.

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Jiefei Liu

Jiefei Liu is a Beijing based tech reporter. She focuses on the union of tech and content creation and loves agriculture. You can write to her at Jiefei@technode.com