As shared bikes are running on basically every street in most of China, they are seen by some companies as a perfect medium for market promotion. When you spot a bike, you are likely to also spot various advertising flyers on the bike seats, the bottom of the baskets or the mudguard.

Shanghai Pudong New District Court concluded China’s first case of flyposting on bike rentals Thursday. According to the court’s decision, Shanghai Huijia Information and Technology, the defendant, should issue a public apology and compensate RMB 100,000 to Mobike for putting up advertisements without Mobike’s consent.

Sun Keqing, government relation manager at Mobike said that the case imposed punishment on the illegal flyposting and Mobike will continue to resort to legal actions to similar behavior.

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Jiefei Liu

Jiefei Liu is a Beijing based tech reporter. She focuses on the union of tech and content creation and loves agriculture. You can write to her at Jiefei@technode.com