Briefing: SF Express suspends on-demand freight delivery service after partner use its brand without consent

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合作伙伴上线”顺丰打车” 顺丰:未经允许 解除合作-NetEase Tech

What happened: SF Express’ intra-city on-demand freight delivery service that is believed to be provided through local logistics partner Banyunbang was suspended one week after its launch. SF Express says the service was removed because Banyunbang has been using its brand without the company’s consent. The express delivery and logistics giant has reached preliminary cooperation intention with Banyunbang previously, but the later used SF Express’s brand to promote its business before they could reach any final agreement.

Why it’s important: Along with the rise of China’s passenger ride-hailing service, the on-demand delivery business for cargos is also gaining momentum over the past few years. One year after the merger with Hong Kong startup GOGOVAN, 58 Suyun rebranded as Fast Dog (快够) in August in an effort to speed up business expansion. Lalamove launched enterprise-faced business to further explore the intra-city delivery market. As one of the top players in the sector, Banyunbang is eager to move ahead in a crowded market. Its partnership with SF Express was once highly anticipated where the two companies could create great synergies in a market with great potentials.