Bullet Messenger (子弹短信)’s daily downloads and app store ranking has fallen off a cliff since its launch.

On September 27th, its daily downloads dropped significantly to below 6000 times,  according to local media (in Chinese). To put it into context, the app was being downloaded nearly 568,000 times of per day at its height roughly a month ago.

There have been signs showing that the messaging app is quickly losing traction. The app was criticized not only for lax security settings but also for failing to keep vulgar content in check.

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Nicole Jao

Nicole Jao is a reporter based in Beijing. She’s passionate about emerging trends, news, and stories of human interest within the world of technology. Connect with her on Twitter or via email: nicole.jao.iting@gmail.com.