For China’s most valuable start-up, this year has been a case study in just how difficult it can be to manage social media platforms with international user bases. Things seem to only be getting more complex as well.

Bytedance is the content-aggregation super-unicorn behind China’s most popular news app Jinri Toutiao, as well as a short-video app known as Douyin, TikTok, or Musical.ly, depending on the country or region in which the user resides (as of August 2nd, 2018, all versions outside of China have been branded under the TikTok name, doing away with the Musical.ly brand).

As Bytedance’s users have grown both in China and abroad, so has their valuation. Bytedance does not release valuation figures publicly, but Forbes estimated the company to be worth $11 billion in 2017. They reportedly were seeking funding at $75 billion just 16 months later.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Elliott Zaagman

Elliott Zaagman is a contributor to TechNode. He is also a corporate trainer, executive coach, and writer who splits his time between Bangkok and Beijing. He focuses on Chinese companies and how they relate...