On October 19, e-commerce giant Alibaba formally kicked off this year’s 11.11 Global Shopping Festival, also known as the Single’s Day festival, in Beijing. Originally designed by Daniel Zhang, the current CEO of Alibaba Group, in 2009, 11.11 has become a milestone e-commerce sales festival for the whole industry in China.

Starting from midnight October 20, 500,000 products available on Tmall will be available for pre-order. Around 180,000 domestic and global brands are hoping to woo the Chinese online consumption market. Early on October 15, Alibaba staff in Hangzhou set up tents inside an office building to prepare for the annual shopping mania.

A highlight for 2018 is Tmall’s cooperation with Lazada Group, a Southeast Asian e-commerce group which took a $2 billion investment from Alibaba in May and is having the China giant as the major stake controller with more than 83% Lazada shares in hand.

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Runhua Zhao

Runhua Zhao is a technology reporter based in Beijing. Connect with her via email: runhuazhao@technode.com