Singles’ Day, the world’s largest shopping spree, takes place this weekend. Alibaba Group will use the event, which is also known as Double 11, to showcase New Retail technology on an unprecedented scale, while also making a consumption push to more markets outside of China.

Technology is really taking a front row seat in this year’s event to “gamify” consumers’ shopping experience and to showcase its successful integration of online and offline channels to bring operation efficiency. Over the year, Alibaba has transformed multiple store fronts into smart stores with the application of virtual reality (VR) technology, facial recognition, artificial intelligence, virtual fitting and artificial intelligence.

These technology applications are crucial to bring a new shopping experience to consumers. On the other hand, the e-commerce company is transforming the stores to improve operation efficiency for online and offline channels. In a maturing e-commerce market with exponential growth over the past years, the pure online growth could be slowed and Alibaba will need to seek growth from offline channels to deliver its extraordinary growth trajectory.

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Deborah Weinswig

Deborah Weinswig is CEO and Founder of Coresight Research, a research and advisory firm that provides future-focused analysis and consulting on the intersection of retail, technology, and fashion. Deborah...