Briefing: Xiaomi overtakes Apple as top seller of wearable devices

IDC公布2018Q3可穿戴设备出货量 小米力压苹果获得全球第一 – TechWeb

What happened: Xiaomi sold more units of smart wearable devices than any other company in the world in the third quarter of 2018, grabbing more than 21% of market share. According to the International Data Corporation, Xiaomi shipped 6.9 million units in Q3, well ahead of US smartphone maker Apple, which sold 4.2 million devices.

Why it’s important: Xiaomi’s fast-growing sales owe much to its popular fitness tracker, the Mi Band 3, and the company’s growing presence overseas. The Chinese electronics manufacturer has been striving to expand beyond its home turf into lucrative markets including India, Europe, the Middle East, and Africa. The global shipments of wearable devices have grown significantly over the course of this year, reaching 32 million units in the third quarter—up nearly 22% from the previous year.