Animated cartoon avatars are now making their way into China’s popular bite-sized videos, with Tencent-backed short video app Kuaishou releasing an AR avatar feature dubbed “Kmoji.”

The new addition to the app allows users to create their own avatar by customizing facial features—including skin tone, hairstyle, and eyes—or by simply scanning their face via the camera. It then tracks facial expressions and head movements so that users can record their Kmojis while singing or talking.

The feature works much like iPhone’s Memoji. However, the company said Kmoji doesn’t rely on 3D depth-sensing, instead using 2D technology to map out facial features for the 3D avatar. The company claims it is compatible with any iOS or Android device and that it is less GPU and CPU intensive, even running on a low-end smartphone.

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Nicole Jao

Nicole Jao is a reporter based in Beijing. She’s passionate about emerging trends, news, and stories of human interest within the world of technology. Connect with her on Twitter or via email: nicole.jao.iting@gmail.com.