Social e-commerce firm Pinduoduo is providing digital solutions to coffee bean farms in China’s southwestern Yunnan province as part of a broader collaboration between the Chinese government, domestic tech giants, and farmers to assist poverty-stricken regions.

Pinduoduo announced on Monday a digital package solution dubbed Duoduo Nongyuan (directly translated: Duoduo Farms) is helping with digitizing sales and distribution channels. The company plans to launch 1,000 initiatives in eight provinces in China’s western region over the next five years.

Pinduoduo and other major tech firms have been tapped by the government to leverage technology and provide support for farmers in provinces defined by high poverty rates. A total of 792 farmers from Conggang and Nankang villages in Baoshan city in Yunnan province have been connected to an online distribution system operated by Pinduoduo. Last month their yield of more than 42 tons were purchased six merchants on the e-commerce platform, the company said.

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Jill Shen

Jill Shen is Shanghai-based technology reporter. She covers Chinese mobility, autonomous vehicles, and electric cars. Connect with her via e-mail: jill.shen@technode.com or Twitter: @yushan_shen