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Douyin says it has more than 300 million MAU, but third-party data companies don’t agree. Xiaohongshu seems to be the place for females, but their content structure is rigid and it’s not really that social. Bilibili’s user base is almost all post-90s kids and younger, but brands and marketers hardly ever mention the platform. Where are China’s future consumers? The only thing we can agree on is that they’re definitely not outside!
Panel
Digital Marketing: Finding China’s Youth, a panel discussion featured during TechNode’s Emerge conference, takes a hard look at the challenges and opportunities for brands and marketers in China’s ever-shifting digital landscape by answering these key questions:
- How should brands and marketers communicate with China’s new youth?
- What are the key platforms to engage China’s youth?
- How can brands keep up with shifting tastes and tastemakers?
- What does the customer of the future look like? How do they behave online?
Panelists will include representatives from Kuaishou, iResearch, Sijia Foods, and Inner Chapter. The conversation will be fluid, with questions and input coming directly from the audience. This is a must-attend for anyone seeking the opportunity to converse with and learn from experts working at the frontlines of China’s digital trenches.
Breakout session
Led by PARKLU CMO, Elijah Whaley, this 90-minute in-depth discussion will unveil the latest techniques to get your brand in front of China’s curious and novelty-seeking youth. Elijah will foster a truly unique experience by exposing the dark underbelly of China’s social networks while problem-solving with attendees. This is a must-attend experience for anyone who is seeking the opportunity to converse with and learn from a group of individuals working in China’s digital trenches.
We only have 40 seats available at early bird price by May 5 so make sure you get your tickets early!
Click here for the previous preview of our AI panel: Can China achieve ethical AI?