Douyin says it has more than 300 million MAU, but third-party data companies don’t agree. Xiaohongshu seems to be the place for females, but their content structure is rigid and it’s not really that social. Bilibili’s user base is almost all post-90s kids and younger, but brands and marketers hardly ever mention the platform. Where are China’s future consumers? The only thing we can agree on is that they’re definitely not outside!

Panel

Digital Marketing: Finding China’s Youth, a panel discussion featured during TechNode’s Emerge conference, takes a hard look at the challenges and opportunities for brands and marketers in China’s ever-shifting digital landscape by answering these key questions:

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Suzanne Loo

Based in Shanghai, Suzanne builds and promotes TechNode domestically and globally by designing and implementing online and offline marketing campaigns and events. A Global Studies graduate from St. Lawrence...