Transsion brushes off risk from domestic rivals looking to expand overseas

Transsion Holdings, the largest mobile phone vendor in Africa, said it was confident that domestic competitors such as Huawei and Xiaomi wouldn’t present much of a challenge in emerging markets.

In a statement filed Monday to the Shanghai Stock Exchange in response to regulators’ risk inquiries, the Shenzhen-based mobile phone maker said Huawei and Xiaomi will barely impact its businesses in emerging markets such as Africa and India, and that it would retain market share and brand influence as the competition unfolds.

Transsion held 48.7% of Africa’s mobile phone market and 34.3% of its smartphone market in 2018, as well as 6.7% of India’s mobile phone market in the same year, according to research firm IDC. Huawei meanwhile held 9.9% share of the smartphone market in Africa, according to IDC data.

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