At Friday’s Ali Day, Alibaba’s annual event to celebrate employees, Jack Ma said that employees’ sexual activity should happen six times every six days, and that it should last a long time. The remarks make reference to the 996 working regime, for which Jack Ma’s harsh  attitude has received significant criticism in the past.

Ma got in trouble in April after condemning an online movement against the 996 working schedule in the tech industry, which forces employees to work 9 a.m. to 9 p.m., six days a week. Tech workers took to GitHub to speak out against the long hours, saying that eventually they will lead them to the ICU. Ma responded that having the opportunity to work 996 is a “blessing.”

At Ali Day, the richest man in China followed up on his 996 proclamations with a wordplay. The Chinese word for “long” is a homophone with the word for “nine,” so he flipped the notorious 996 quote to encourage daily sexual activity with a long duration.

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Eliza Gkritsi

Eliza is TechNode's community listening reporter at the Shanghai office. She acts as a link between the editorial team and TechNode Squared members. She previously worked as a reporter for WikiTribune...

Shi Jiayi

Shi Jiayi is the Shanghai-based visual reporter helping provide multimedia elements about China’s fast-changing technology and culture. She holds a B.A. in Convergence Journalism from the University...