Side-hustle: China’s small-town youth are busting butt for fun and profit

This article originally appeared on Trivium UB, ​a ​Trivium China project focused on exploring the human factors driving China’s user markets.

As internet use diversifies across China’s population, reaching younger, older, and rural demographics, there’s been a general scramble to understand these emerging consumer markets. Last month, we took a look at China’s Gen Z, collecting study results and big data reports to piece together a profile on “the Focused Generation.”

It’s interesting stuff.

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