This article originally appeared on Trivium UB, ​a ​Trivium China project focused on exploring the human factors driving China’s user markets.

As internet use diversifies across China’s population, reaching younger, older, and rural demographics, there’s been a general scramble to understand these emerging consumer markets. Last month, we took a look at China’s Gen Z, collecting study results and big data reports to piece together a profile on “the Focused Generation.”

It’s interesting stuff.

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Kendra Schaefer

Kendra Schaefer is the Creative Tech Director at ​Trivium China​ and director of Trivium UB​, focused on exploring the human factors driving China’s user markets.