With over 750 million monthly active users, WeChat is indispensable for any company that’s serious about growing its presence in China. However, while WeChat official accounts are relatively cheap marketing tools, they have one major weakness: Tencent likes to keep a lot of data to itself.

“WeChat is a private platform,” says Alexis Bonhomme, the co-founder of CuriosityChina, a digital marketing and tech company based in Beijing. “It’s very difficult for digital professional marketers [and] PR person to understand […] what works well on the WeChat platform.”

On Monday, CuriosityChina launched CURIO EYE, an application that lets users compare official accounts across WeChat’s platform and analyze high performing posts and keywords. Users can add official accounts to their CURIO EYE “monitor” to track individual data points, such as the account’s average page views per post. Industry-wide data is also available. According to Mr. Bonhomme, CURIO EYE includes the top 1,000 accounts for cosmetics, e-commerce, food and beverage (F&B), fashion, media, and other industries.

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Eva Xiao

Eva Xiao is a tech reporter based in Shanghai. Contact her at eva.xiao@technode.com or evawxiao (wechat & twitter).