Marketing in China’s digital environment is wrought with cultural, linguistic and regulatory challenges. Several companies are cropping up to tackle the pain points involved in navigating China’s social marketing jungle.

One of those companies is Robin8, a social marketing startup founded by Miranda Tan, whose 15 years of PR experience left her feeling that the process was painfully inefficient.

“You have all these lists of journalists and have to constantly contact them to ask them to write about your client companies. Reporters almost never write about random companies because they have their own kind of field they are interested in,” CEO of Robin8, Ms. Tan says.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com